LeaseLabs™ Wins “Best Property Website” at the 2013 NAHB MultiFamily Pillars of the Industry Awards for Solterra Ecoluxury Apartments Website
Earlier this week LeaseLabs™, a division of The DZAP Group, was recognized by the National Association of Home Builders for their exceptional web design work. The San Diego web design company garnered the award for “Best Property Website” at the 2013 NAHB Multifamily Pillars of the Industry Awards, which celebrates the best design and marketing efforts in the housing and property industry.
LeaseLabs™ won this year’s award for their innovative work on the Solterra EcoLuxury Apartments website, which combined the essence of luxury with sustainable living. LeaseLabs™ had also designed and developed the website for 2 other properties in the NAHB Winners List, including Domain San Diego (winner of Best Garden Apartment Community under 4 stories) and Arista Uptown Apartments (Winner of Best Multifamily Community Site Plan). The 2013 win marked the fourth consecutive NAHB Multifamily Pillars Awards win for LeaseLabs™, who has received recognition from the association for their marketing work in 2008, and every year thereafter starting in 2010. As a five-time recipient of the NAHB Multifamily Pillars Awards, LeaseLabs/DZAP have been praised for their design work for corporate websites, property websites, and marketing collateral.
“What we created at Solterra is conceptually bold and technologically advanced. Our website had to be too,” says Carroll Whaler, Executive Vice President, Residential Asset Management at H.G. Fenton. “And everything came together in what LeaseLabs™ delivered, from the interactive floor plan browser with real-time availability, to the full featured resident center—all built using responsive design so that everything looks great on phones and tablets as well as the desktop. We’ve experienced amazing success since opening, achieving full occupancy in just ten weeks, and our partnership with LeaseLabs™ is a huge part of that.”
"We live to constantly reimagine online marketing efforts and truly enjoyed this partnership with H.G. Fenton on the Solterra project," says Steven Ozbun, VP Managing Partner at LeaseLabs™. “This opportunity has pushed the “standard” and has the results to back it up.”
The inclusion of marketing and design in the NAHB Awards makes apparent the value of these services, crediting them with decisive importance alongside property development and management. To learn more about The DZAP Group and LeaseLabs™ and their property focused marketing solutions, visit their websites at: http://www.TheDZAPGroup.com and/or http://www.leaselabs.com.
About LeaseLabs™ A division of The DZAP Group, LeaseLabs™ offers an online suite of marketing solutions designed to manage the branding and promotion of multifamily housing properties. LeaseLabs™ solutions are market-tested and represent years of experience in the multifamily industry combined with the latest advances in technology. With LeaseLabs™, apartment marketers have everything they need to attract and retain residents, including websites, SEO, email marketing, and agency-quality marketing collateral delivered on-demand via the firm’s web-to-print solution, Web2Print Social. For more information, visit http://www.leaselabs.com.
The DZAP Group The DZAP Group is the leading national marketing agency serving the multifamily housing industry. They work with developers, owners and property management companies to drive traffic to their communities and accelerate rentals and sales. http://www.TheDZAPGroup.com